Trends in IT Incentive Pay

October, 2008

The development of incentive pay plans turned into a minor industry over the past decade as business managers became enamored with the idea that paying for performance could increase productivity. While there is merit to the strategy, there has also been a growing awareness that ill-conceived incentive pay programs can have negative consequences and that money is not always the best way to motivate employees. The incentive pay debate is intense and has strong advocates on both sides.

This Research Byte is a summary of our full report, Pay for Performance: Popularity and Impact of Incentive Pay in the IT Workforce.

We define incentive pay as a variable reward based on measurable performance or output. There are three ways to measure output: quantity, quality, and timeliness. A programmer, for example, could earn incentives based on the number of lines of code produced, errors detected, or deadlines met. Organizations can also base incentives on individual, team, or company performance. While a profit-sharing program may have far different objectives than a sales commission, what they share is variability. Compensation rises and falls with output rather than by hours worked.

Not all incentive programs are performance-based. For example, a program that boosts an IT worker’s pay for earning a certification is not variable. Once earned, it is retained and constitutes a pay raise. In addition, we consider programs that hand out prizes for specific objectives such as recruiting new employees or contributing useful ideas to be “employee recognition” or “rewards” programs, not incentive-pay programs. As this report focuses on performance-based incentive programs, we did not consider these other types of programs in the study.

In an examination of current incentive program practices in IT organizations, we find that the percentage of IT staff members receiving incentive pay has been declining. Figure 1 shows that 28% of organizations reduced the number of IT staff members receiving incentive pay over the past year, compared to only 9% that expanded their programs to more workers. Nearly two-thirds (63%) reported no change.

IncentivePay Fig1 - Trends in IT Incentive Pay

In the full version of this report, we analyze the current trend within the IT industry based on a Computer Economics survey conducted during the first half of 2008. We provide data on the percentage of employees receiving incentive pay by job level, the percentage of compensation comprising incentive pay, and the percentage of incentive pay based on individual, group, and company performance. Our study concludes with recommendations for implementing effective programs and mitigating some of the unintended consequences of paying for performance.

Computer Economics Viewpoint
Despite signs of economic cutback, the practice of including all employees in incentive programs is widespread. The most common form of incentive pay, though, is based on company performance. While such programs have the advantage of being relatively easy to administer and variable in nature, they are not likely to lead non-managerial employees to work longer, harder, or smarter. However, they may be desirable for increasing loyalty and job satisfaction or improving recruitment and retention.

The full version of this report provides recommendations for structuring workgroup incentives and individual performance incentives. We also highlight the need to balance the need for improved performance with the potential impact of incentive pay programs on IT employee turnover.


This Research Byte is a brief overview of our report on this subject, Pay for Performance: Popularity and Impact of Incentive Pay in the IT Workforce. The full report is available at no charge for Computer Economics clients, or it may be purchased by non-clients directly from our website at https://avasant.com/report/pay-for-performance-popularity-and-impact-of-incentive-pay-in-the-it-workforce-2008/ (click for pricing).

This study is the last in a three-part series on IT personnel management issues. Earlier studies in the series included Factors Influencing IT Employee Turnover Rates and Current Trends in Telecommuting Among IT Workers.