- Major Studies
- Market Assessments
Although the reorganization at Microsoft includes changes across many of the company's business units, the impact on the Dynamics group appears minor. But there is much written between the lines.CEO Steve Ballmer wrote:
Dynamics. Kirill Tatarinov will continue to run Dynamics as is, but his product leaders will dotted line report to Qi Lu [right], his marketing leader will dotted line report to Tami Reller and his sales leader will dotted line report to the COO group.
There are two important implications in this short paragraph.
Finally some have asked, do these dotted-line relationships indicate a lack of confidence in the Dynamics group? The answer is, no. If there were a lack of confidence, a corporate reorganization would be the perfect time to replace the leadership. Clearly, that didn't happen. These changes, rather, point to an elevated role for Dynamics within Microsoft.