- Major Studies
- Market Assessments
For global companies, it might be more tempting to switch to an all-Android environment. But given the importance of the U.S. market and the potential for Android to lose its dominant position, this would be a little bit of a risk. Granted, it could save money, but risk leaving your organization unprepared for the next shift in the still rather volatile mobile market.
Embracing hybrid apps, while expensive, is probably the best way forward, as it allows you to abandon operating systems that fall out of favor and adopt new ones as they become more popular. And they give the best user experience. At any rate, be careful of claims that Android is truly dominant. Its position, especially in tablets, is precarious. Its market leadership is by no means guaranteed for the long run.
Questions about this research? Contact the Analyst.