- Major Studies
- Market Assessments
Leaders: Accenture, Capgemini, HCL, IBM, TCS, and Wipro
Innovators: Cognizant, Infosys, LTI, Mindtree, and Tech Mahindra
Disruptors: Atos, Genpact, and Virtusa
Challengers: CGI, DXC, EPAM, and HARMAN Connected Services
Figure 1 from the full report illustrates these categories:
Rob Devers, senior director and senior fellow with Avasant, congratulated the winners, noting, “With the entrance of several new players, the media & entertainment industry is highly competitive. In the long run, a few players who prioritize the two Cs—content and customers—will survive. Others will either get acquired or fade away.”
Some of the findings from the full report include the following. Media & entertainment companies should:
Address content requirements to revitalize business growth.
Align the content library with current subscribers and invest accordingly in the creation and acquisition of unique content .
Assess the current content monetization strategy and leverage AI for personalized targeting of customers. Predict customer lifetime value to focus on high spenders.
Analyze user profiles and offer the right business model to improve conversion rates.
Prepare detailed customer profiles by performing social, behavioral, and demographic analysis to predict digital habits and willingness to spend on premium content.
Elevate the mindshare of the product by promoting and offering the right business model (such as subscription-based or ad-supported) after evaluating preferences and expectations.
Personalize the customer experience across critical touchpoints for improved engagement.
Leverage different formats such as video books, podcasts, and voice-led search to manage and engage customers.
Invest in hyper-personalization of influencers and decision enablers for advertising, prices, and content positioning to provide differentiated experiences.
“The media & entertainment industry is evolving, and it is critical for progressive enterprises to augment digital technologies for maximizing their ROI by aligning business models and personalized content with the target audience,” said Avasant’s Research Leader Pooja Chopra. “Thus, there is an increasing need for partnering with the right service provider who can guide and assist them in their digital transformation journey.”
The full report also features detailed RadarView profiles of the 18 service providers, along with their solutions, offerings, and experience in assisting media & entertainment companies in digital transformation.
This Research Byte is a brief overview of the Media & Entertainment Digital Services 2021-2022 RadarView report (click for pricing ).